Meet Katie Jordan

Endurance athlete. Coach. Your partner in performance.

I've spent more than 20 years immersed in the world of endurance sports, both as an athlete and through my professional career in the multisport industry.

As a six-time 140.6 Ironman finisher and experienced long-distance athlete with an auto-immune disorder, I understand the dedication, discipline, and commitment required to pursue challenging athletic goals.

My passion is helping athletes at all stages in life to challenge themselves and discover what they're capable of achieving through smarter, more purposeful training.

My coaching approach combines individualized programming, performance analysis, education, and ongoing communication with a genuine understanding of the person behind the athlete.

Whether you're preparing for your first triathlon, pursuing a personal best, or looking to become stronger and more confident, my goal is to help you train with purpose, understand your progress, and enjoy the journey.

MY COACHING PHILOSOPHY

I believe every athlete deserves the opportunity to challenge themselves, regardless of their experience, ability, or starting point.

My approach is built around efficiently and effectively managing your time, prioritizing quality over quantity, and understanding that more training isn't always better training.

Injury or illness should never be accepted as an inevitable part of training. While no training program can eliminate every risk, thoughtful progression, appropriate recovery, and individualized programming can help reduce unnecessary setbacks.

I combine performance data with ongoing communication to understand how you're responding to training and make adjustments that support your goals.

My goal is to help you become a stronger, more knowledgeable athlete while developing a sustainable approach to training that fits your life.

Train smarter. Not just harder.

WHO IS THIS KATIE LADY?
A little about me…

THE ENDURANCE ATHLETE

• Racing, eventing, and participating in triathlon since 2007.

• Six-time Ironman 140.6 finisher, double digit 70.3, Olympic and sprint-distance finishes, including podium finishes and overall female wins.

• Boston Marathon qualifier, five-time standalone marathon finisher, and numerous half-marathon finishes.

• Completed Seattle to Portland—202 miles in one day—along with more century rides than I can count. Training with power and watts since 2008.

• Experienced open-water swimmer with 2-mile and 5K finishes, including multiple podium finishes.

BEYOND THE FINISH LINE

• More than 20 years in the multisport industry, with professional experience in e-commerce, buying, analytics, fitness apparel, product fit and design, planning, and business development.

• Practicing mat Pilates for 20 years, with a long-standing interest and continued education in strength, mobility, and movement.

• Created and published two macronutrient-based cookbooks for athletes, with all proceeds benefiting the Leukemia & Lymphoma Society.

• RA and fibromyalgia athlete. My personal experience has taught me the importance of adapting training to each individual's unique body, abilities, and needs. I understand firsthand that there is no one-size-fits-all approach to athletic performance.

THE PERSON BEHIND THE ATHLETE

Dog lover and cat tolerator.

Honey badger by day. Sloth by night.

NOW, LET'S HEAR ABOUT YOU!

Enough about me. I'd love to learn about you, your goals, and what you're hoping to accomplish.

Tell me about your training, what's working, where you're struggling, and what you'd like to improve. We'll discuss your goals, your available time, and how I can help you develop a training approach that works for you.

Let's Talk About Your Goals